Brand Identity & Digital Experience Redesign — Aura Botanica
Brand Identity & Digital Experience Redesign — Aura Botanica
Aura Botanica has won over a loyal audience thanks to the quality of its products. However, the brand’s current image, which is a little too artisanal, is holding back its expansion into high-end retail outlets. The goal of this collaboration with Bureau Dimanche is to clarify your positioning and create a strong, distinctive brand identity. We will transform this image to support your growth by designing a clear, powerful aesthetic that can be easily adapted across all your materials.
Aura Botanica has won over a loyal audience thanks to the quality of its products. However, the brand’s current image, which is a little too artisanal, is holding back its expansion into high-end retail outlets. The goal of this collaboration with Bureau Dimanche is to clarify your positioning and create a strong, distinctive brand identity. We will transform this image to support your growth by designing a clear, powerful aesthetic that can be easily adapted across all your materials.
Client
Aura Botanica
Services offered
Illustration
Brand platform
Web design
Typography
Editorial design
Creation date
Creation date
Scope
Scope
Phase 1: Strategy & Branding
Phase 1: Strategy & Branding
Visual audit and positioning definition.
Creation of the complete visual identity (logotype, typography, color palette, graphic elements).
Deliverable: Detailed brand book (a clear and accessible design to fully embrace the brand).
Phase 2: Architecture & Web Design
Phase 2: Architecture & Web Design
Homepage design direction validating the site’s "movement" and the balance between creativity and professionalism.
UI design for 5 to 6 key pages (Home, Projects/Products, About, Contact, Legal).
Phase 3: Framer Development
Phase 3: Framer Development
Integration of fluid, immersive "Signature" animations (scrolling, micro-interactions).
Mobile-first optimization (a perfect experience on smartphones).
Configuration of a dynamic CMS to manage the product catalog independently.
Budget
€5,000
50% upon order to start the project, 50% upon final delivery.
Timeline
Timeline
Immersion, Onboarding & Architecture
Upon signing, you receive access to your Notion client portal. This central hub brings together the contract, the real-time project timeline, and a detailed questionnaire to capture your expectations. Together, we define the site map and the structure of the main sections.
Framer Development & CMS Setup
Once the design is approved, I proceed with the integration in Framer. I then set up your dynamic catalog in the CMS (for your initial 6 to 8 projects), so you can add future projects with one click while maintaining a perfect layout.
“Signature” Animations & Responsive Optimization
I integrate micro-interactions and scroll effects that will make your website stand out. I also ensure perfect mobile optimization to guarantee a smooth experience on smartphones and tablets.
Launch, Training & Post-Launch Support
The site is launched on your domain. I provide a series of personalized tutorial videos so you can be completely autonomous when making changes. Finally, you benefit from 2 weeks of free support to fine-tune the last details as you get started.
Immersion, Onboarding & Architecture
Upon signing, you receive access to your Notion client portal. This central hub brings together the contract, the real-time project timeline, and a detailed questionnaire to capture your expectations. Together, we define the site map and the structure of the main sections.
Framer Development & CMS Setup
Once the design is approved, I proceed with the integration in Framer. I then set up your dynamic catalog in the CMS (for your initial 6 to 8 projects), so you can add future projects with one click while maintaining a perfect layout.
“Signature” Animations & Responsive Optimization
I integrate micro-interactions and scroll effects that will make your website stand out. I also ensure perfect mobile optimization to guarantee a smooth experience on smartphones and tablets.
Launch, Training & Post-Launch Support
The site is launched on your domain. I provide a series of personalized tutorial videos so you can be completely autonomous when making changes. Finally, you benefit from 2 weeks of free support to fine-tune the last details as you get started.
Immersion, Onboarding & Architecture
Upon signing, you receive access to your Notion client portal. This central hub brings together the contract, the real-time project timeline, and a detailed questionnaire to capture your expectations. Together, we define the site map and the structure of the main sections.
Framer Development & CMS Setup
Once the design is approved, I proceed with the integration in Framer. I then set up your dynamic catalog in the CMS (for your initial 6 to 8 projects), so you can add future projects with one click while maintaining a perfect layout.
“Signature” Animations & Responsive Optimization
I integrate micro-interactions and scroll effects that will make your website stand out. I also ensure perfect mobile optimization to guarantee a smooth experience on smartphones and tablets.
Launch, Training & Post-Launch Support
The site is launched on your domain. I provide a series of personalized tutorial videos so you can be completely autonomous when making changes. Finally, you benefit from 2 weeks of free support to fine-tune the last details as you get started.
Relevant case studies
Relevant case studies
It was a real pleasure to work with Bureau Dimanche on the complete redesign of Comptoir Breton's brand identity! The challenge was a big one for our 25-year-old crêperie, but Anne immediately understood our needs and the direction to take. By structuring our ideas efficiently and creatively, her design proposals won us over right away. Her support when communicating with the architects was also very valuable. I recommend the studio without hesitation!
Julien & Benoît Sitbon - Founders
It was a real pleasure to work with Bureau Dimanche on the complete redesign of Comptoir Breton's brand identity! The challenge was a big one for our 25-year-old crêperie, but Anne immediately understood our needs and the direction to take. By structuring our ideas efficiently and creatively, her design proposals won us over right away. Her support when communicating with the architects was also very valuable. I recommend the studio without hesitation!
Julien & Benoît Sitbon - Founders
It was a real pleasure to work with Bureau Dimanche on the complete redesign of Comptoir Breton's brand identity! The challenge was a big one for our 25-year-old crêperie, but Anne immediately understood our needs and the direction to take. By structuring our ideas efficiently and creatively, her design proposals won us over right away. Her support when communicating with the architects was also very valuable. I recommend the studio without hesitation!
Julien & Benoît Sitbon - Founders